Vegan Heart Collective
How Vegan Heart Collective Started
From our founder, Blake Freedom:
Vegan Comedian Preacher Lawson's Hoodie Was Stolen
After hearing the story of a fan stealing his hoodie during a show, and meeting him on IG Live, I wanted to gift him a new hoodie when he came to Denver for a show -- but what would he like, I thought?
The First Vegan Heart Hoodie Was Born
I bet he would wear something that says he has a "Vegan Heart," I thought and an idea was born. I immediately drafted a logo, bought a hoodie and iron on paper and began my DIY project. The first Vegan Heart hoodie became real.
Incorporating My Love of Tie-Dye & Upgrading the Logo
I've been creating and selling tie-dye for over 2 decades, and I wanted to incorporate my art and elevate the logo, so I hired an artist to spruce it up and made my first tie-dye batch.
Gifting My Vegan Heart Art to a Vegan Influencer Friend
Before a visit to see my Vegan activist / influencer / coach friend Alex (@yourveganmentor1), I made a tie dye batch and hand ironed-on the logo front and back - a project I poured many, many hours, and a lot of love into.
Vegans Loved My Wearable Art - But It Was So Much Work
Hand-dying and adding the logo to each piece was very time, energy, and resource consuming, so I wanted to find an easier way to duplicate and scale my wearable art to spread the message to Vegans all over the world.
The Final Product Was Born
I discovered the Print On Demand model, made a new batch of tie-dye art, digitized it, edited to perfection, created my designs, upgraded the logo once more to make it more legible and the Vegan Heart Collective Clothing Line was born!
Each Purchase Includes a Gift: The Vegan World Meditation
I created the Vegan World Meditation to help us experience a safer, more kind world from the comfort of our couch. Put in your headphones and step onto a magic carpet that takes you on a ride through a portal into the Vegan World. You'll return calm, connected and with a renewed sense of hope and purpose, cradled in your soft Vegan Heart hoodie.
Introducing the Vegan Heart Sanctuary
For so long, I've wanted to help Vegans be better activists by learning how to regulate their nervous systems. Through my own journey of anorexia recovery, I became an EFT Tapping expert helping tens of thousands of people across the globe regulate with this somatic practice, so I created the Vegan Heart Sanctuary specifically for Vegans.
We Care About the Animals + Human Rights
As a Vegan for 5+ years, and a Queer person myself, it is very important to me that a percentage of every purchase is donated to support animal sanctuaries and protect the rights of humans to live their lives peacefully. Giving back in this way is central to the Vegan Heart Collective brand. I hope you join us. You belong here. 🫶
Hey, Vegan Heart! I’m Blake Freedom ~ Founder and Designer of The Vegan Heart Collective
I’m a tie-dye artist, singer-songwriter and speaker, and longtime EFT practitioner devoted to nervous-system regulation, emotional healing, and conscious living. Through my work, I’ve supported thousands of people worldwide in reconnecting with their bodies, intuition, and inner truth.
I’ve been vegan for 5 years (& dairy/ egg free over 7), and I experience veganism as both an ethical commitment and a spiritual path — one that invites us to expand compassion beyond ourselves and into the collective.
Vegan Heart Collective was born from a vision of clothing as energy — designed to feel like safety, expression, and belonging in the body. The hoodies — and the garments to come — are created as wearable reminders of care, courage, and connection.
I created the Vegan Self-Care Kit and Vegan World Meditation to help vegans stay regulated, resourced, and rooted in love while living in a non-vegan world.
I also founded Vegan Heart Sanctuary, a community for ethical vegans to regulate their nervous systems, practice compassionate conversational activism, and find a sense of home on planet Earth. Currently based in Colorado, I'm devoted to helping build a kinder, more conscious world — one heart, one choice, one conversation at a time.
Wear your Vegan Heart openly — and let it be the lighthouse for others
Welcome Home. You Belong Here.
Vegan Heart Collective
Be the Lighthouse That Magnetize Other Vegans
VHC brings Vegans together through wearable art -- we are beacons who recognize each other, making new friends everywhere we go
Activate Pre-Vegans' Moral Compass
Bypassing the feelings of judgment many pre-vegans feel, we subconsciously cause them to question their morals vs their own behavior: "What is a Vegan Heart? Do I have one?"
Create a Safe Haven for Ethical Vegans to Regulate
We practice grounded conversational activism in our Sanctuary community (for Vegans), staying regulated through trauma informed somatic practices like EFT Tapping
The Original Collection | The Hand-Made Tie-Dye Designs They Came From
AQUA VIOLET TIDE
BLUE VIOLET SPIRAL
BLUE PINK BLOOM
VIOLET RED FLAME
AQUA RED OBSIDIAN SPIRAL
PINK VIOLET PULSE
BLUE PINK NEBULA
5% of every purchase supports animal sanctuaries + human rights campaigns
How Designs Are Made
Blake hand dyes fabric using the tie dye method, takes high resolution photographs, edits them to perfection and creates digital designs. When you order your item, they are printed one at at time and shipped to you from the printer. Each collection is a new batch of designs that Blake has made by hand and turned digital.
Sustainability
Because our products are printed as they are ordered, less resources are used for production. There is no overhead, less water is used and extra inventory does not end up in landfills. By creating collections that are digitally scanned in and printed individually, Blake is able to share her artwork using much less resources than if she did each piece by hand. As a brand, we strive to choose materials that are recycled and better for the environment, and are always seeking new ways to expand these values.